ohn Cole is a speaker, singer, and life coach, and is the creator of the SCC Negotiation Process, the #1 negotiation system for corporate compensation packages. Before SEO Career Coach, John spent 17 years working in search marketing and grew to be responsible for marketing some of the largest brands in North America, such as AT&T and the National Football League. John’s work has resulted in more than 500,000,000 additional visits to the websites he has marketed.
Despite his penchant for delivering results John’s own income was fairly stagnant for years, until he came to realize that it was his responsibility to negotiate for the things he most wanted. “Hacking” the negotiation equation, he went through a series of raises which took him from earning $50,000/year to more than $200,000/year, all in less than four years’ time. In addition to salary, John successfully negotiated for items such as:
Flexible schedule (set his own hours)
Trips to Hawaii
Scuba diving & sailing excursions
Corporate credit cards
Multiple raises – up to a 60% annual pay increase in a single raise!
Perhaps one of John’s most defining traits is the regularity with which he succeeds in doing the very things people said could NOT be done. E.g. As an undergraduate student he used a loophole to compete in his university’s MBA Business Plan Competition, and his team won 1st place. Another time he negotiated a “3-day” work week AND a $60,000 raise at the same time. John believes the world around us is much more malleable than we’ve been made to believe…and he seeks to instill this perspective in each of his clients. As he sometimes says:
“If you think you can, or think you can’t… you are usually right.”
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